As a nonprofit organization, having an online presence is crucial for your growth. Understandably, the bulk of your work to reach the community you serve will be physical, but going digital also benefits you. You’ll connect easily with essential stakeholders through digital marketing. But it doesn’t end and starts with just having a social media account. Below are three key digital marketing strategies you should adopt for your nonprofit;  

• Use Your Social Media Accounts For Fundraising: If you are yet to open a social media account or you have restricted yourself to just a few, this is prompt that you should open them. Facebook, Twitter, Instagram, etc. Let people know about your work and organization by using your social media to connect with donors and engage with supporters.

Once you’ve gained a little popularity among those potential stakeholders (by being consistent), use your online presence for fundraising and achieving critical goals. You can start with Facebook and Instagram.

• Optimize All Of Your Content For SEO: SEO is an essential tool in marketing, as optimizing your content for search engine results makes them easily seen by potential stakeholders. With blog content optimized for SEO, more eyes will see your nonprofit organization. However, optimizing your content for SEO requires a lot of activity, including using keywords and having a mobile-friendly website that loads fast. While trying to optimize your content for SEO, here are some things you should consider.

• SEO changes, so be ready to tweak your activities to fit the SEO trend
• While focusing on SEO, don’t forget to create engaging and creative content.
• Using backlinks on your post is good for SEO and can also help drive traffic to your website.
• Also, ensure your website content is optimized for mobile devices. Many people use their phones to access the internet. This is why nonprofits need to invest in mobile-friendly digital content. People would usually not be interested in emails or mobile content not optimized for their mobile screens. 

• Use Your Email For Maximum Impact: Do you know that 35% of donations recorded by nonprofits were gotten through email responses? This says that in your nonprofit digital marketing strategies, you should not overlook the power of your email marketing campaigns. 

Put as much effort into your email marketing to balance all of the other efforts. To optimize your email marketing, you can start by optimizing your email list, investing in email automation, and adding an option on your website to join your email list. Additionally, personalize your emails by using the first names of your subscribers. This helps to create a stronger emotional bond. It also makes it easier to request donations from them.

Nonprofit digital marketing strategies can be a hassle if you have never dedicated time or effort to digital marketing. However, don’t be discouraged. Note that you cannot do everything all at once or overnight. Marketing strategies are a gradual process, not a rush. You can access digital marketing tips and strategies by subscribing to our newsletter and following us @socialsrunway on Instagram.