A nonprofit marketing plan is a document prepared by a nonprofit organization to show all of the marketing activities that should be done to put a campaign into action. If you are going to make any campaign, you need a marketing plan so that existing and potential stakeholders are aware, and the execution of the campaign is perfect. A nonprofit marketing plan should hold directions for all the parts of the campaign. If you do not know how to create a nonprofit marketing plan, follow the steps below;

• Identify Your Goals:

The reason you want to engage in nonprofit marketing in the first place is to achieve a goal through a campaign. Your marketing strategies and plans should align with your goals. They should be customized to fit the goals you have in mind. Any activity that isn’t beneficial should be removed from the marketing plan.

• Look back at your previous marketing plans: This applies whether you have made a nonprofit marketing plan. If you have held a nonprofit campaign before, you most likely have engaged in nonprofit marketing. How you did it determined how successful the campaign was. Look back at previous marketing plans and campaigns you have done and figure out what was not good enough or which made the most impact. That way, you know what to drop, adopt in this new plan, or work on for a better result.

• Know Your Target Audience: 

Every form of marketing has a target audience it aims to reach, and yours is no different. For your marketing plan, your target audience is mostly those who would be stakeholders in the campaign. As such, your marketing plan should be tailored to fit their preferences. It should be something they relate to. Also, it should convince them to participate. However, ensure your marketing plan doesn’t derail your organization’s value.

• Consider Your Marketing Budget:

Your marketing techniques are intended to increase revenue for the nonprofit organization. Nevertheless, you need to spend some money during the process. So, create a budget and take it into account. To avoid spending more than necessary and damaging your nonprofit organization’s overall budget, stay within your budget. 

• Make a SWOT analysis of your plans:: Now that you have the marketing plan, make a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. If the weaknesses and threats to a strategy are high compared to the strengths and opportunities, you might want to avoid using them. Analyze the SWOT, from the beginning, during, and after the plan’s creation.

Your marketing plan is essential to any campaign, whether to raise funds, reach new people or get new supporters. This is why you should take your time to create it to avoid hitches. You don’t have to do this alone. You can build a team to help you with your nonprofit’s marketing. If you want to know more about marketing for nonprofits, don’t hesitate to follow us on Instagram @socialsrunway. You can also subscribe to our newsletter to learn more about how to create a nonprofit marketing plan.