Nonprofit marketing strategies are steps nonprofits take to create awareness about their organization and gain traffic, donations, and volunteers. Marketing for nonprofits involves physical and digital marketing to inform people about what they do. There are a gazillion marketing strategies for nonprofits to make use of. But if you use some effectively, you will get more results than planned. Below are marketing strategies for nonprofits (you can use these strategies for campaigns like fundraising or on normal days to drive awareness).

• Email Marketing: 

This is one of the most effective strategies for marketing for nonprofits. Depending on how well they incorporate this marketing strategy, nonprofits can get as much as a 35% increase in donations from people on their email list. Through email marketing, nonprofits tell stories of their progress and their goals in the form of newsletters. They also request donations in the form of fundraising appeals. 

• Public Speaking Marketing: Unlike the marketing strategy, this strategy is mainly done physically in front of a big crowd. It is used to create awareness or ask for donations. In this marketing strategy, the nonprofit organization either organizes a public speaking forum or is invited to speak at one. They talk about the organization and why it was formed. They also mention the problem and how the organization provides solutions. Ensure you include how the listeners can participate in the problem-solving journey by being donors or volunteers. Public speaking, although not as frequent as digital marketing strategies, is very effective and should be incorporated by nonprofits.

• Content Marketing: 

This involves using blog posts and video content to attract your audience. Remember, your content shouldn’t be random. Instead, it should make the readers, listeners, or watchers want to contribute to your organization. There is also a need to optimize your content, especially your blog content, for SEO for huge website traffic. Your content also needs to be engaging and creative to keep readers entertained.

• Website Marketing: 

Your website can also do the marketing for you. When people come to your website, do they consider it welcoming? Can they easily navigate it? Does your website load fast, or does it take forever to load? Can your website be easily accessed on a mobile device, or does it look distorted when accessed on a mobile device? If there are accessibility issues, people will shy away from using your website. Also, the content on your website leaves an impression on the minds of the visitors. You want your website to look aesthetically appealing on all devices. You also want it to look original. 

If marketing for your nonprofit previously involved only one strategy, you should switch things up. Even if it has been effective, there is always a need for diversity. Besides, using more than one marketing strategy helps to drive more traffic and convert potential stakeholders of your organization. If this article on nonprofit marketing strategies interests you, you can learn more about incorporating these strategies in two ways. First, subscribe to our newsletter. Secondly, follow us @socialsrunway on Instagram.