The media is a powerful and undisputed tool that connects the whole world. It is used widely now by everyone for the benefit of everyone. As such, a nonprofit that does not have a digital presence should reconsider its stance. Social media helps nonprofits a lot, such as helping them to build relationships with supporters and influencers. Also, it connects them with donors.

The most practical ways to use social media to raise money are listed below;

Create a plan: carefully draft a fundraising and campaign plan. The plan should involve the type of message and content, the title of the campaign, the unique hashtag to put on all your social media platforms, the duration of the awareness, how you intend to keep track of all set benchmarks, and the use of social media management tools like Hootsuite or Hubspot to track engagement on all your platforms.

Decide which social media platforms are the most relevant: Assess how your social media platforms are performing. Identify the most relevant ones with enormous audiences and optimally connect you to your target audience. Use them constantly and consistently. Publish content that keeps your donors engaged and hooked. As such, they will keep coming back for more.

Collaborate with influencers: Recognize people within your network who are respected in their fields or industries. See if they have large audiences on social media platforms. Reach out to them and kindly inquire if they’d be more than willing to work with and support you. If they’re interested and believe in what your organization stands for, they’d give a helping hand. Leveraging their online presence gives you an edge over other nonprofits using social media for fundraising.

Select and use the right fundraising tools; Before using social media to raise money, set up the right fundraising and marketing tools. These tools go a long way and complement your plan to use social media to raise funds for your nonprofit. They also prevent unnecessary stress or pressure, particularly when meeting deadlines.

Alter your messages according to each platform; Understand that each social media platform has its use and what best it’s known for. Therefore, each requires specific content. Recognize the kind of content that attracts more engagement on each channel. Your content should be according to how each platform works. Also, ensure your content on each platform engages your audience.

Keep your donors updated: Use videos and images to describe and track the progress of an ongoing project. Show donors how their donations are making a difference in the lives of your beneficiaries. Show them they are helping in their little way to make an impact. This gives them peace of mind and assurance that their resources are being utilized well. Additionally, it secures their consistent donations.

Celebrate milestones reached; Don’t forget to celebrate your wins, whether small or big. Post on the media platforms as you reach each planned benchmark. Thank your donors on all media platforms and encourage them to give you more donations.

If you want more practical tips on using social media to raise money, follow us on Instagram @socialsrunway.