As a nonprofit, you must use social media, especially Facebook, to promote your nonprofit,  especially Facebook. Research shows that around 167 million people log in daily to Facebook in the US and UK alone. However, the fact that Facebook has existed for some time doesn’t make it easy to figure out due to its constantly changing algorithms. These changes and the fierce competition can make it challenging to utilize Facebook for your nonprofit organization. However, here are tips on how to utilize Facebook for nonprofit organizations. 

• Map out a strategy: As a nonprofit, what do you aim to achieve? What is your mission? What about your visions and goals? How can Facebook help you to achieve it? Once you’ve figured them out, then make plans on how to achieve them. Facebook is a great place to voice your organization’s values. Therefore, ensure that your post aligns with your mission and goals.

• Build your profile: Your Facebook profile tells a lot about your nonprofit. As such, it must properly represent your organization. As it’s always said, first impressions last longer; therefore, endeavor to create a good lasting impression with your profile. Ensure you have a proper display picture. Fill in the required information, and write an exciting but brief description. Let your profile speak to your audience about what your nonprofit is all about.

• Create amazing content: If you want to utilize Facebook for your nonprofit, you can’t randomly post or use Facebook as a parallel communication channel. Highly-engaging content is very paramount to your organization’s growth on Facebook. Post relevant content that catches the attention of your audience. Let your posts be more informative, entertaining, or inspiring with fewer shared posts. Also, post promotional content that will inform your followers about your programs, events, fundraising campaigns, etc.

• Engage your audience: As a nonprofit, you should utilize Facebook to generate dialogue with your viewers and supporters. Allow them to ask questions and share experiences and opinions. Create statuses or posts that will generate responses from them—post polls to get their votes. And most importantly, respond to their comments, questions, and messages. Your supporters will be pleased to know that you are listening and genuinely interested in what they say.

• Use the Facebook tools for nonprofits: Facebook ads, groups, and fundraising are some tools that can help you actualize your goals when used effectively. Facebook groups enable you to generate discussions to build a strong community of workers, donors, and volunteers interested in what your nonprofit does. Facebook ads boost your nonprofit’s visibility as your nonprofit shows up in more news feeds. Facebook also launched a fundraising feature that can help you raise funds from your supporters, friends, and families for your fundraising. If all these tools are effectively utilized, it’ll help your nonprofit move forward.

Facebook is a great place for your non-profit to gather support and loyalty if you follow the tips listed above. However, ensure you consistently research the new features added to accelerate your growth. If you want more marketing tips for your social media, subscribe to our newsletter and follow us on Instagram @socialsrunway.