Have you ever wondered how an organization reaches over a million people just within a few weeks of starting? What made it possible? It’s digital marketing. However, digital marketing isn’t only for businesses; nonprofits can latch on to the advantage as well. So, “what is digital marketing, and how does it help non-profits?”

Digital marketing is using the internet to advertise,  inform and enlighten the public about the products/services an organization offers. For nonprofits, it increases your brand awareness and promotes your cause to potential and current sponsors. Here are the ten best mobile apps for digital marketing you can use;

• Buffer: This mobile app helps nonprofits grow their audience organically by providing affordable, easy-to-access, and intuitive marketing tools. It tells you what and when to publish and shares your content on the right channels with suggested hashtags. To save time, Buffer publishes your content for you and analyses it with automated reports.
• Facebook Ads Manager: As a result of the high traffic and high amount of attention it enjoys, Facebook is one of the best mobile apps for digital marketing for non-profits. And the best way to advertise, create and manage content on Facebook is through the Facebook Ads manager. This app gives detailed analytics of your ads, eliminating assumptions. It helps you filter out your targeted audience as it deals more with audience quality than size. Additionally, it guides you in choosing the right ad, targeted audience, timeframe, and budget.

• Later:  Later is a digital marketing app for creating visual content on Instagram, Twitter, and Pinterest. It also helps to plan and schedule your photo and video content for social media.

• Canva: Canva is another digital marketing app for designing. You can use it to design amazing posters and designs for non-profits and brands. Canva offers a variety of content types, such as social media images and header templates for marketing materials, documents, presentations, invitations, and ads.

• Rep: Rep is a marketplace that connects brands and influencers. Non-profit organizations can use their advanced tools and analytics to execute their marketing strategies and source for influencers. All you have to do on Rep is create a post you want to promote, and influencers will apply. Alternatively, you can hire individually by sending an influencer a direct offer on the app.

• Hootsuite: Hootsuite is a social media tool incredibly useful in managing social media networking channels. It enables non-profits to monitor the reviews of their fan base and audience. Also, you can post updates, schedule messages, read responses, view your statistics, etc., on Hootsuite. The Hootsuite plugin also allows you to share information easily with your audience.

• Plai: One of the best mobile apps for digital marketing for nonprofits is Plai, an ad tool enabling small creators and teams to launch targeted ads within 60 seconds without managing the campaign direction, even if they have no experience with marketing.

• Looker: Looker is a digital marketing mobile app that centralizes your marketing data by combining your different marketing data sources for a detailed analysis to create a bigger picture and reach the targeted audience. It also allows you to relate more with your supporters and gain more support and contribution from them.
• Crazy Egg: If you want a mobile app to help you achieve your website goals faster, check out Crazy Egg. It is one of the best web analytics and search engine optimization tools that provides digital marketers with a great set of features enabling them to achieve their website goals faster. It also helps improve your marketing system, fix what is unnecessary, and test new ideas.

• Instapage: Instapage is excellent for building landing pages for your online marketing and promotion campaigns with ease, assessing the performance of your landing pages, and picking the best for your online marketing. On Instapage, you can select the template of your choice and customize it to suit your needs. You can easily integrate with third-party apps and solutions. 

As a nonprofit, digital marketing can become your greatest means to reach potential sponsors and build a strong, loyal community. For more marketing tips, subscribe to our newsletter and follow us on Instagram @socialsrunway.