One of the best places to gain new donors for your nonprofit is Instagram. Why? As digital marketing evolves, most people look to social media for information and to make choices, including donors. Why Instagram? Instagram is a social media networking platform for sharing photos and videos. But it’s not just for sharing visuals; it attracts many users, among which you can attract new donors.

Nonprofits with business accounts can easily access their engagement and impression metrics at no cost.  An Instagram report shows that over 1 million advertisers across the globe use Instagram to promote their businesses through stories. To establish this fact, 60% of Instagram users say they discovered new brands through the platform. 

Also, Instagram has a very high user interaction rate. Therefore nonprofits can use this app to attract potential donors and supporters. So, why use Instagram to gain new donors?

• High user engagement: Instagram has a very high level of user engagement. Instagrammers use the site frequently, and hence you can easily reach out to your potential donors if done right. It’s like placing your nonprofit at the doorstep of active, engaged, and passionate supporters and donors.
• Larger audience reach: When used effectively, Instagram can help reach lots of supporters and donors because of the number of users. Research shows that there are about 2.91 billion active users with 1.22 billion monthly users. From this large population, you can find new donors. Moreso, 59% of adults in the US are Instagram users. Instagram is the perfect place to get your donations if you utilize it well.
• Telling your story through visuals: Studies show that visuals drive more engagement, which can help attract new donors for your nonprofit.  For example, Instagram Stories allow you to upload pictures of your organization’s work and functions and upcoming programs and events. You can include photos, short videos, graphics, and text, or use it altogether. You can also share as much as you want throughout the day using the platform’s creative editing tools. Since Instagram is mainly a visual-content app, it’s advisable you incorporate more videos into your content marketing.
• Instagram Donations tool:  On Instagram Live, there’s a new feature specifically for non-profit organizations to raise funds for their cause. According to Instagram, many people face different forms of difficulties, and some people want to do their bit to help by supporting nonprofits and organizations. If you have a well-optimized Instagram account, you can use Instagram Live to gain new donors and raise more funds for your work.

If you aren’t on Instagram, you are missing out on a lot. Asides from serving as social proof of your nonprofit, Instagram is great for attracting new donors. Now that you know how to use Instagram to gain new donors, go all out in executing what you’ve learned. Don’t allow anything to stop you. Maximise every single advantage the platform provides. If you get stuck and need help, follow and reach out to us on Instagram @socialsrunway and subscribe to our newsletter to keep in touch with us.